MAKEUP BY MARIO Master Mascara Volumizing & Lift

About the Product
What it is:
A volumizing mascara that delivers visibly fuller, longer, and lifted lashes. This clump-resistant formula has been perfected by Mario after 25 years of artistry.

Formulation Type:
Volumizing, Lifting, and Lengthening

Benefits:
- Long-wearing

Highlighted Ingredients:
- ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and keeps lashes feeling soft and non-crunchy.

Ingredient Callouts:
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.

What Else You Need to Know:
This universal mascara is designed for all lash types and features a first-to-market brush with custom-shaped bristles that evenly coat lashes for clean and buildable volume. It does not clump or smudge, is flake-resistant, and offers long-wearing performance. Additionally, it is sweat- and humidity-proof, vegan, and cruelty-free.

Clinical Results:
Based on a consumer panel study of 34 participants:
- 100% agreed it provided clean, defined volume
- 97% agreed it made lashes look naturally full
- 97% agreed it gave lashes more lift

Ingredients
Highlighted Ingredients:
- ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and keeps lashes feeling soft and non-crunchy.

Full Ingredients List:
Aqua, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Vp/Va Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Synthetic Wax, Helianthus Annuus Seed Cera/Helianthus Annuus (Sunflower) Seed Wax, Stearic Acid, Oryza Sativa Bran Cera/Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Sodium Hydroxide, 1,2-Hexanediol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin, Sodium Dehydroacetate, Hydroxyacetophenone, Panthenol, Lecithin, Triethoxycaprylylsilane, Tocopherol, Ascorbyl Palmitate, Citric Acid, [May Contain +/- Iron Oxides Ci 77499].